Capabilities
Many ways to make.One goal first.
These are not packages or departments. They are the things HIMO can bring together once we understand what the business is trying to achieve.
Marketing & Strategy
Deciding what is worth doing before deciding how to do it.
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Market and audience work, positioning, messaging, and objectives that connect a business outcome to a number we can actually check. Delivered as decisions with their reasoning attached, not a deck that gets filed.
Branding & Design
The identity, and every place it has to hold up.
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Naming, identity systems, logotypes, typography, colour, packaging and the guidelines that keep it consistent once other people start using it. A brand that only works in the presentation it was designed in is not finished.
Photography
Pictures made for the brand, not bought from a library.
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Product, food, campaign, lifestyle, portrait and event photography, art-directed against the brand it belongs to. Shot, selected, retouched and delivered in the crops and formats each channel actually needs.
Film & Video
Motion, from a fifteen-second cutdown to a brand film.
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Concept, script, direction, shooting, editing, motion graphics, sound and colour. Built from the start to be recut for every placement it will run in, because one aspect ratio is one channel.
Content & Social Media
The daily work, made properly and planned in advance.
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Content strategy, editorial calendars, copywriting, design, publishing and community management across the platforms that matter to the business. Planned far enough ahead to be considered rather than filled.
Advertising & Campaigns
Paid work, judged on the objective it was given.
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Campaign strategy, creative, media planning and buying, ad production, testing and optimisation across paid social, search and display. Reported against the objective agreed at the start, not one chosen afterwards because it looked good.
Web & Digital Experiences
Sites and products that are fast, findable and finished.
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Websites, landing pages, online stores and web applications — designed, built, measured and maintained. Performance, accessibility and search are part of the build rather than a phase after it.
Creative Production
Getting it made, on the date it was promised.
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Production management, scheduling, casting, location and studio, print, fabrication and event build. The unglamorous half of creative work, and the half that decides whether the good idea ever exists.
Custom Projects
The ones that do not fit a category.
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An idea, a launch, an experiment, a tool, a thing you want to exist. Bring it and we will tell you honestly whether we can make it, what it would take, and whether we are the right people to do it.
Built around the problem
One goal may need strategy, a film, talent, a landing page and an activation. HIMO holds one direction across all of it, whether we make internally or assemble the right specialists.